THE FUTURE OF SEO IS
Voice SEARCH!
Speaker 1
Getting found online isn’t just about Google search anymore. Customers are searching in multiple ways: text, images, video, and voice. If your business isn’t showing up in all of them, you’re losing customers.
Speaker 2
Okay, I get it. I need to be everywhere. But how do I actually do that?
Speaker 1
Great question. Here are four simple ways to optimize your business for multimodal search and get found by more customers.
Speaker 1
Step one, optimize your Google business profile. Your Google business profile is the foundation of local search. Make sure you’ve got up to date business info, high quality images, and detailed descriptions.
Speaker 2
Hold on a second. Are you saying just by adding better images that can help me rank higher?
Speaker 1
Absolutely. Google loves high quality, relevant images.
Speaker 1
Now, step two is to add SEO-optimized images to your website. Google Images is a massive search engine on its own. Make sure your images have descriptive file names and alt text. For example, instead of img1234. .Jpg, name your image best coffee shop, downtown.Jpg, so Google understands what it is.
Speaker 2
That makes sense. I never thought about image search like that.
Speaker 1
Don’t worry, no one does. That’s why I’m here.
Speaker 1
For step three, you’ll want to create short, helpful videos. Youtube is the second largest search engine in the world. Even a 30-second video answering a common customer question can help you rank. For example, a plumber could post a video titled How to Fix a Clogged Drain, Fast and Easy. Or an auto body shop can post a video titled How to Fix Door Dings in Three Easy Steps, or a lawn care service can post a video titled How to Keep your lawn green all summer long.
Speaker 2
So I don’t need fancy videos, just useful ones?
Speaker 1
Bingo. People search for answers, not production value.
Speaker 1
Lastly, step four is to optimize for voice search. Voice searches are conversational in nature, so structure your content with questions and answers. For example, instead of just listing services, add a section to your website with FAQs like, Do you offer same-day plumbing?
Speaker 2
Seriously? By answering common questions, I’m making my business more voice search friendly.
Speaker 1
You got it. Answering common questions in a conversational tone is a game-changer when it comes to multimodal search.
Speaker 2
This is great. Just by making a few small changes, I can show up in more places and get more customers.
Speaker 1
Exactly. If you want to rank everywhere your customers are searching, I can help. Just say the word.
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Ranking Secret
Multimodal Search
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